Throwback to my first Seahawks coasters that ended up being my first product I really sold.
Before these, I had only had a couple sales that were friends or coworkers. One of the most important sales is the "stranger sale." What do I mean? This is the first time someone you don't know believes in your product and decides to buy it. This is a key milestone to really know if you have something marketable or just something that's "neat". I tested the market over and over until I found something; it just happened to be Seahawks, which helped because there was buzz already. Especially because this was the year we won the super bowl, so timing also can be a factor and something to consider depending on the product you're offering.
They say success fuels success and I believe it! It drove me farther to look for more products I could make and sell. Once you experience that, you feel amazing and reenergized. Now this is far from making it, but it's the most critical step to begin selling art.
"It begins with a stranger sale"
As with any business, you need to evolve and seek to improve what you made to be the best it can be. I moved on to make a new design that represented the colors way better and was a cleaner design all together.
This increased the value and I've now had much success with this product and surpassed over 1,000 sets made. (Over 4,000 individual coasters!) I never knew this would be as big as its become, but that's how you need to evolve as an artist. To create value and have a product that allows you to live and eat.
To keep the creativity alive, reserve special times for purely creating what you want as many new products emerge from trial and error. My latest creativity outlet is making these large oval glass pieces. I get to create a scene and use my skill set to keep improving and make new cool wall art. We all go through creative waves, so line up something new your excited about and try it out each week.
As I begin to share, feel free to ask questions in the comments and I'll do my best to answer them or point you in the right direction.
Starting a business is tough, and adding art to the equation is even tougher, but if your thick skinned enough, you can be successful. This is true for anyone looking to start their own thing. Practice on the side till it begins to develop and you see opportunity to do it more. If you only dream of doing it one day, you never will. Only action will create your future, so don't waste your time if your serious about changing your circumstances. Create until you get your first Stranger Sale and share it with us if you feel comfortable.
Thanks for checking us out! I look forward to sharing more and chatting with you.
-Kevin Creekmore, Founder